NevilParekh

A Mumbai creative studio covering brand management, social media management, creative production and web development. When I started, it had two paying clients and was close to shutting down.

Managing Director, working across execution, strategy and operations. I owned P&L and delivery, led client acquisition and built the team.

One final, do-or-die shot at turning the studio into a profitable business.

Brands in real estate, interiors, product, fashion and food.

• Led the client-acquisition strategy.
• Scaled branding work across real estate, interiors, product, fashion and food.
• Kept every existing client, which is the hard part in an agency business.
• Set up SOPs that improved turnaround time and delivery quality.

Escalara Pvt Ltd is a Mumbai EdTech company that helps students see where they stand and what to work on next. Zerqo is its product: a learning platform for Class 9–10 students, with progress tracking for parents.

Founding team member. I worked as Zerqo's product manager in the early days while it was being built, then moved to go-to-market. I lead PMF discovery, user research, marketing and GTM strategy.

Find product-market fit for Zerqo and take it to market.

Parents are a key user group. Escalara builds for students, parents, educators and institutions.

• Built Zerqo's strategy: the ICP, the media strategy and the brand.
• Spoke to 20+ parents in the first product preview and feedback rounds.
• Found their common pain points and tech-knowledge gaps, and turned them into suggestions for the tech team.
• Ran product in the early build, then pivoted to GTM.

ANTRAM started as a passion side project: I wanted to build something unique, not a copy. It's being built from India and combines marketing and science. AGNI is an in-development gut-health wearable concept: a soft abdominal patch meant to study gut-sound activity during wear and set it beside meal, symptom, sleep, stress and routine notes. It's research-first and not diagnostic.

Founder & product owner. I own research and planning against a staged validation roadmap.

Build early interest and trust for a pre-launch health-tech concept while being honest about its status.

People who want to understand bloating, constipation, energy and food, or food response, plus potential investors through the investor-relations page.

• Honest, research-first positioning: "Patterns, not verdicts" and "Honest about status".
• Evidence rule: "cite the source, name the limitation, and never borrow another device's result."
• Four 2-minute private check-ins (bloating, constipation, energy & food, food response) that people can use today.
• Cited gut-health and research libraries, each with its limits spelled out.
• A 4-stage roadmap: bench → repeatability → feasibility → usefulness.

I introduced Mastical as a tech service provider alongside Kopper Flame, so each client gets one end-to-end ecosystem: Kopper Flame for brand and media, Mastical for tech. That completes the cycle. Mastical also builds its own products (Mastical OS, AGNI, Propstical AI, AI Closet).

Founding team member across go-to-market, client acquisition, operations and delivery.

Cover each client's needs end to end, from brand and media through to tech.

Leading doctors and large real-estate advisory firms, such as Dr. Gaurang Gaikwad (homeopathy, Mumbai). Sectors also included healthcare, SaaS and real estate.

• Supported leading doctors and large real-estate advisory firms with tech.
• Found go-to-market gaps across healthcare, SaaS and real estate.
• Built and scaled ops systems across 8+ product builds, with SOPs and workflows for cross-functional teams.
• Built an AI-driven fix for slow onboarding.